CEO gives many faces to the WD-40 name – Orange County Register
By A Mystery Man Writer
Description
When Garry Ridge took the top job at WD-40 Co.in 1997, he inherited the sticky task of leading what was, in his words, a “Johnny one-note” enterprise. The good news was that this one-note – the profitable WD-40 lubricant – had brand awareness parallel to Coke and McDonald’s. Developed in 1953 as a rust-prevention solvent […]
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