Presentation matters: The effect of wrapping neatness on gift attitudes
By A Mystery Man Writer
Description
University of Nevada, Reno researchers explore how wrapping gifts too neatly inflates the expectations of the gift inside.
The person who dares to give the gift a 'smooth wrapping' will be pleased - GIGAZINE
The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning
Presentation matters: The effect of wrapping neatness on gift attitudes, gift
Gift Recipients' Beliefs About Occasion‐based and Nonoccasion‐based Gifts: The Importance of Signaling Care and Meeting Expectations in Gift Giving - Givi - 2022 - Journal of Consumer Psychology - Wiley Online Library
PDF) To wrap or not wrap? What is expected? Some initial findings from a study on gift wrapping
No, it doesn't matter how nicely you wrap that gift. Except when it does.
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The psychology behind a great Christmas present (and how to wrap it)
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