TASCHEN Books: Logo Modernism
By A Mystery Man Writer
Description
Examine the distillation of modernism in graphic design with this collection of nearly 6,000 logos from 1940 to 1980: Logo Modernism by TASCHEN Books.
Review: Logo Modernism. Hi and welcome to Katt Creative Books &…, by Katerina Cherrell, Katt Creative Book & Things
Logo Modernism by Jens Müller and Julius Wiedemann, by The Logo Creative™ ✏
Logo Modernism
Logo Modernism
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Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies.
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