How a Mexican beer became the US best-seller
By A Mystery Man Writer
Description
Modelo Especial was boosted by recent backlash against Bud Light but had been steadily growing in popularity for years
Modelo Especial was boosted by recent backlash against Bud Light but had been steadily growing in popularity for years
Modelo Especial was boosted by recent backlash against Bud Light but had been steadily growing in popularity for years
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ABC7 - Modelo time! America's top-selling beer is no longer American. Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May. 🍻🇲🇽
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Analyst explains how Modelo was the one to dethrone Bud Light as top-selling beer in US
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per adult (price varies by group size)
