How Hagerty Insurance Builds Fandom: Focusing on People, Not Products
By A Mystery Man Writer
Description
How does a company build fandom in an industry everyone hates? Hagerty Insurance focuses on its customers and the things they love — classic cars — to grow excitement and passion around its business.
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://413105.fs1.hubspotusercontent-na1.net/hub/413105/file-2135667803.jpg?width=600&name=file-2135667803.jpg)
Building Fandom For Your Business: 4 Game-Changing Benefits
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://hagerty-media-prod.imgix.net/2021/05/Amelia-Island-Best-in-Show-2-Kayla-Keenan-scaled.jpg?auto=format%2Ccompress&ixlib=php-3.3.0)
Hagerty welcomes Amelia Island Concours d'Elegance to growing
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://www.sec.gov/Archives/edgar/data/1840776/000110465921107195/tm2125307d1_ex99-2img002.jpg)
tm2125307d1_ex99-2img002.jpg
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iby_ewi8UwXc/v0/640x-1.jpg)
Hagerty Insurance Moves to Corner Classic Car Market
McKeel Hagerty on LinkedIn: #hagertydriversclub #classic #car
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://eadn-wc02-4164851.nxedge.io/wp-content/uploads/2019/11/MeermanTSPcaption2.jpg)
Fanocracy: How To Build Your Fandom With David Meerman Scott
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://www.davidmeermanscott.com/hs-fs/hub/413105/hub_generated/resized/f15de44b-69f4-4edf-8e9e-2b481b990874.jpeg)
Building Fandom For Your Business: 4 Game-Changing Benefits
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://hagerty-pagebuilder.imgix.net/2Twe3VZk4rxMfItJ00n4hU/54f6ded7d49e4a6ebd35f1feaa4bc2c1/DriveShare_1969_Camaro_9063.jpg?ixlib=js-3.5.1&w=1440&auto=format&s=aac1eb4c384b7f5023ea25f2390fa41a)
Your to Classic Car Insurance Guide: 6 Essential Tips
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://images.ctfassets.net/uc0w7zwkmx6m/10ObBJ0zglRrQdxLmJihoC/c247afca3857be7a0939672ff747e531/1997_Jaguar_MK2-2021_UK_Bull_Market-DSmith-0003.jpg)
How to Properly Insure a Classic Car
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://corporate.hagerty.com/static/d9c065f83025a489ff9224eb32cfe031/0ff54/img-1.jpg)
Hagerty Impact A force for growth and good
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://mma.prnewswire.com/media/1539408/2020_Amelia_Concours_Media___Best_in_Show_Deremer_Studios_LLC.jpg)
Hagerty Welcomes Amelia Island Concours d'Elegance to Growing
Fanocracy by David Meerman Scott, Reiko Scott: 9780593084014
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://pitpad.com/wp-content/uploads/2024/01/24_ppk_buy_a_car_on_the_internet_header.jpg)
What It's Really Like to Buy a Car From Hagerty Marketplace
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://images.ctfassets.net/uc0w7zwkmx6m/5L7cChEtUf2pfaT5h3lCRL/e5a34c7321fed2b14c99e9af242cb770/1966_Dodge_Coronet_500_McKenzie_WID_2.jpg)
How to Properly Insure a Classic Car
![How Hagerty Insurance Builds Fandom: Focusing on People, Not Products](https://hagerty-pagebuilder.imgix.net/63zdWvOjqSinsMaJODt2Lq/cf174ee27c036f52a452bbd7492c699d/ca-engine-enhancement.jpeg?ixlib=js-3.5.1&w=416&auto=format&s=23c96e439dbf1c70c1b7bdf1cc0ddccd)
Modified Vehicles Hagerty Insurance Agent Business Center
from
per adult (price varies by group size)