From Bogart to millennials: Italian hat maker tries new look
By A Mystery Man Writer
Description
SPINETTA MARENGO, Italy (AP) — Hats off, Bogie. The traditional Italian hat maker Borsalino, whose fedora has defined the rough-and-tumble images of Robert Redford, Frank Sinatra and Humphrey Bogart, has a plan to appeal more to women and millennials by pushing into high-end fashion, streetwear and even sportswear.
![From Bogart to millennials: Italian hat maker tries new look](https://www.celebremagazine.world/wp-content/uploads/2021/05/borsalino-bogart-celebre-magazine-world2.jpg)
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![From Bogart to millennials: Italian hat maker tries new look](https://upload.wikimedia.org/wikipedia/commons/thumb/2/27/Grant%2C_Cary_%28Suspicion%29_01_Crisco_edit.jpg/1200px-Grant%2C_Cary_%28Suspicion%29_01_Crisco_edit.jpg)
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![From Bogart to millennials: Italian hat maker tries new look](https://dims.apnews.com/dims4/default/40b81ea/2147483647/strip/true/crop/3000x1998+0+1/resize/599x399!/quality/90/?url=https%3A%2F%2Fstorage.googleapis.com%2Fafs-prod%2Fmedia%2F2d6df39c8950401a98bbd4c57e4ccb79%2F3000.jpeg)
Millennials
![From Bogart to millennials: Italian hat maker tries new look](https://images.squarespace-cdn.com/content/v1/57cf18ae6b8f5ba693497e1a/1550342554446-QHEE0O37BUUO1E62NYW1/61334b8ab82540899b8c43cdfc171aa9.jpg)
From Bogart to millennials: Italian hat maker tries new look — AP Photos
![From Bogart to millennials: Italian hat maker tries new look](https://images.squarespace-cdn.com/content/v1/57cf18ae6b8f5ba693497e1a/1550342568249-D0FQZMMCMACJB8UC3C7B/image-asset.jpeg)
From Bogart to millennials: Italian hat maker tries new look — AP Photos
![From Bogart to millennials: Italian hat maker tries new look](https://www.columbian.com/wp-content/uploads/2019/02/Italy_Fedora_Hat_Maker_35931.jpg-2d640.jpg)
From Bogart to millennials: 162-year-old Italian hat-maker tries new look - The Columbian
![From Bogart to millennials: Italian hat maker tries new look](https://www.columbian.com/wp-content/uploads/2019/02/Italy_Fedora_Hat_Maker_01043.jpg-d944c.jpg)
From Bogart to millennials: 162-year-old Italian hat-maker tries new look - The Columbian
![From Bogart to millennials: Italian hat maker tries new look](https://www.gentlemansgazette.com/wp-content/uploads/2018/06/Superfino-Montecristi-Fedora-style-Panama-hat-1030x1030-1-840x639.jpg)
The Fedora Hat Guide
![From Bogart to millennials: Italian hat maker tries new look](https://img.ien.com/files/base/indm/multi/image/2024/01/Hybrid_electric_image_Oct_2023_LR_No_Collins_Havilland_MCU.65afd967d46ac.png?auto=format%2Ccompress&fit=crop&h=220&q=70&rect=0%2C60%2C800%2C450&w=330)
Fedora Maker Tries New Look
![From Bogart to millennials: Italian hat maker tries new look](https://dims.apnews.com/dims4/default/810f3e3/2147483647/strip/true/crop/3000x1998+0+1/resize/599x399!/quality/90/?url=https%3A%2F%2Fstorage.googleapis.com%2Fafs-prod%2Fmedia%2Fb81308e94af94312a0d575a2bf44f4da%2F3000.jpeg)
Humphrey Bogart
![From Bogart to millennials: Italian hat maker tries new look](https://i.ytimg.com/vi_webp/l9mGL9tu2uQ/hqdefault.webp)
The Fedora Hat Guide
From Bogart to millennials: Italian hat maker tries new look
![From Bogart to millennials: Italian hat maker tries new look](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iX_t7tg5b4cE/v1/-1x-1.jpg)
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![From Bogart to millennials: Italian hat maker tries new look](https://dims.apnews.com/dims4/default/98aa879/2147483647/strip/true/crop/3000x1998+0+1/resize/599x399!/quality/90/?url=https%3A%2F%2Fstorage.googleapis.com%2Fafs-prod%2Fmedia%2F6148b0dfb68b4a86a7e3a38f3728f9c0%2F3000.jpeg)
Millennials
from
per adult (price varies by group size)